Exploring Visual Engagement Signals for Representation Learning

Menglin Jia, Zuxuan Wu, Austin Reiter, Claire Cardie, Serge Belongie, Ser-Nam Lim; Proceedings of the IEEE/CVF International Conference on Computer Vision (ICCV), 2021, pp. 4206-4217

Visual engagement in social media platforms comprises interactions with photo posts including comments, shares, and likes. In this paper, we leverage such visual engagement clues as supervisory signals for representation learning. However, learning from engagement signals is non-trivial as it is not clear how to bridge the gap between low-level visual information and high-level social interaction. We present VisE,, a weakly supervised learning approach, which maps social images to pseudo labels derived by clustered engagement signals. We then study how models trained in this way benefit subjective downstream computer vision tasks such as emotion recognition or political bias detection. Through extensive studies, we empirically demonstrate the effectiveness of VisE across a diverse set of classification tasks beyond the scope of conventional recognition.